Monday, 23 April 2012

Ten good reasons to use a professional copy editor



Last week I wrote an article entitled Ten good reasons to use a professional freelance copywriter. This week's article focuses on the ten reasons you should use a professional copy editor.

Having your copy edited may be cheaper than having it written from scratch, but it shouldn't be seen as a budget option. To use a copy editor, you should already have your written content in a clear and decipherable form — though it may not be in an appropriate style or order.

1. You are confident about your message, but not about your written skills
You know what your copy needs to say, and you have said it to the best of your ability, but you think it could probably be better.

A copy editor will give your copy an overhaul to improve the format, grammar, punctuation and language. In short, he/she can help you make your content the best that it can be.

2. You are a competent sales person, but you feel your writing lets you down
You know your customers, what motivates them and why they buy from you. Your knowledge is gold dust and your strategy is on target, but your writing skills let you down.

This is where a copy editor can help — by adding the punctuation, professionalism and power that will translate that fantastic content into an effective communication and a functional sales tool.

3. You have done all the leg work, but you can't communicate the results
You have done all the research and reached all the conclusions but you can't organise and translate your findings into a communicable format.

A professional copy editor can help you to organise your ideas, format your information and present it in a logical order to form a convincing and viable argument.

4. You are unsure if your tone is appropriate to your message
For example, if your message is authoritative, then you need to make sure it has the necessary power behind it. But if you have an awkward message to convey, you need to make sure that it is delivered with the necessary compassion and sensitivity. 

A professional editor is a master at using tone for best effect. So whether your copy needs stepping up or toning down, your editor will be able to advise you and implement suitable changes.

5. You are worried that your content may not be clear
You understand your message perfectly, but will your target audience be able to?

Your copy editor will read your copy from an objective perspective and will advise you on which parts need clarification or further explanation.

6. You know you have a tendency to waffle on, and on, and on, and on...
Your audience will appreciate a concise and focused message that tells them exactly, and only, what they really need to know. If your copy is clogged up with unnecessary words and details it could be stifling your message.

A professional editor can remove these unnecessary details to make your copy slick and streamlined and your message clear and uncomplicated.

7. You want your content to be optimised for the web
You have written copy for your website and you are happy that it fulfils all your objectives but you don't have the skills or expertise to optimise it for the search engines.

A good copy editor will be able to research your business and your competitors then search for the high-scoring keywords to optimise your site. By seamlessly integrating these key words and phrases into your original text, your copy editor will prime your site for the search engines to find.

8. You want to make your content more accessible to a wider audience
You want to re-purpose the copy that you have used in industry circles so that it works for a wider audience. For example, a blog article you previously wrote for industry professionals has some content that would be suitable for potential customers.

A professional copy editor will firstly advise you if this is possible. If it is, they can take that copy, remove the industry jargon and put a different spin on it to make it suitable for your intended wider audience. 

9. Your copy has all the necessary content, but lacks power
Effective copy is punchy, inspiring and interesting to read. If you feel that yours isn't and needs some extra pizzazz, a copy editor may be able to help.

If your original copy is suitable, a copy editor can improve your delivery with punchy punctuation and words that really work for you. 

10. You have written your own copy and would simply value a professional and impartial second opinion
Sometimes the people closest to you will only tell you what they think you want to hear. Asking the opinion of a professional who is not directly involved with you or your business is a great way to get the critique you need. Your editor will also be able to sharpen up your language, grammar and punctuation, where necessary.


I offer professional a professional copy-editing service that can lick your copy into shape and make it shine.

If you would like to find out more, please visit my website or contact me with details of your project for a no-obligation quotation.

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